Nick Hall | Resumé

About Me
Nick Hall works at the heart of Europe's tourism industry and is involved in a number of initiatives and projects related to tourism research, development and marketing. As an experienced marketeer, Nick Hall has worked the industry's key stakeholders in launching industry events and consumer campaign activity in Europe as well as North America, South America and Asia.

Currently working as Acting Executive Director of the European Travel Commission, Nick Hall works on a daily basis with the CEO's of Europe's National Tourism Organisations, with their overseas offices through ETC's Market Operations Groups and also with expert groups in Europe such as the e-Marketing Network and the Market Intelligence Group.

Nick's tourism experience also extends to the Council of Europe, where he is an expert for the European Institute of Cultural Routes and to the International Federation for IT, Travel and Tourism where he is a member of the Board and Chair of the 2013 Destination Track. Nick Hall is CEO and founder of SE1 Media, a full scale destination marketing agency based in London and Brussels developing a range of products and services for the tourism industry.

Experience: European Travel Commission (Acting Executive Director)

Acting Executive Director
October 2011 to Current
  • Maintaining an efficient organisational structure and optimising work process
  • Ensure financial stability and manage all legal, organisational and contractual matters
  • Develop and maintain transparent internal and external reporting procedures
  • Preparation of Board and General Meetings as well as other strategic meetings
  • Management of Executive Unit and staff
  • Overseeing and giving guidance to expert groups
  • Making recommendations to Board of Directors and General Meeting
  • Thorough reports and presentation to stakeholders on delivery of work programme
  • Development and implementation of both company and marketing strategy
  • Positioning of ETC as Europe’s leading destination marketing organisation
  • Effective communication with members to communicate output and activities
  • Representing ETC on international forums

Experience: European Travel Commission (Marketing Manager)

Online Marketing + Marketing Manager
March 2008 - September 2011
  • Working with the Executive Director and Board of Directors to identify and steer key marketing priorities, target segments and opportunities for the organisation’s consumer marketing activities
  • Coordinate promotional activity with chairperson and representatives of National Tourism Organisations based in USA, Canada, Brazil, Japan and China to fall in line with the organisation’s core objectives
  • Compile market activity plans in cooperation with locally based operational groups for presentation and review by the Board of Directors, General Assembly as well as marketing and research working groups
  • Critically evaluate marketing activities and make recommendations to the Board of Directors
  • Daily management of the visiteurope.com destination portal, its on-going development and use as the organisation’s primary marketing tool (English, French, Spanish, Portuguese, Japanese and Chinese)
  • Management of assistants (web and marketing) and contracted agencies providing marketing and PR support
  • Establishing partnerships with industry and trade to search for and identify joint marketing synergies
  • Coordination of Marketing and Technology Network, a group comprising Marketing and IT professionals from Europe’s National Tourism Organisations
  • Reporting to stakeholders including working groups, Board of Directors, General Assembly and the European Commission
  • Identify areas for achieving better operational efficiency, cost saving related to the destination portal and on-going marketing activities
  • Project Managing the redevelopment of visiteurope.com to bring a more nimble marketing tool tailored to meet the needs of destinations and consumers in long-haul markets

Experience: Independent Consultant

Independent Consultant
January 2007 – May 2008
  • Freelance consulting for Exchange Team, placed within PR Agencies in London and the South East of England to work on specific campaigns and new business pitches
  • Providing expertise on maximising the use of new technology to develop the digital PR offer
  • Representing PR agencies in face-to-face new business pitches, talking through digital proposals
  • Consulting on the use of new media in product launches and general PR activity
  • Writing digital PR proposals on behalf of agencies
  • On-going project support to agencies

Experience: SE1 Media (Company Director)

Founder and CEO of SE1 Media Ltd
June 2006 to current
  • Creation in 2006 of limited company due to demand from customers seeking podcast skills
  • Core business skills acquired including accounting, budgeting and business planning
  • Directed and produced podcasts for TUI, Find.co.uk, London City Airport and Living Legends
  • Casting, production, editing and publishing of episodes (multiple languages)
  • Coordination of marketing channels with clients to ensure maximum awareness
  • Creation of travel programs for German outbound tourism market recorded in studio and on location
  • Publishing of round-table weekly debates on consumer finance with guest experts
  • Conducting field interviews with business leaders in the travel industry
  • Reporting and analysis of listenership statistics to clients
  • Significant achievements including more than 1 million downloads - number 1 ranking podcast in Germany

Experience: Guardian Newspapers (Columnist)

Columnist
September 2004 to June 2005
  • Voted by Guardian readers to complete a self-assigned travel mission to ‘conquer the low-cost airlines’
  • Travelling to multiple European low-cost destinations each week and reviewing new low-cost airlines and relatively unexplored destinations
  • Weekly column published in the Guardian’s Travel Supplement
  • Pioneering the use of new technology creating a user-defined journey and engaging with readers through Guardian Unlimited

Education

BA (Hons) Photographic Arts – University of Westminster - 2001 - 2004
Achieved a high upper second-class degree at one of the worlds leading photography schools, renowned for its adoption of new technology and focus on new media.

BTEC Diploma Media Design – City and Islington College -1999 - 2001
I gained a Distinction in Media Design practicing and gaining knowledge about a range of media. The course offered exposure to Radio, Desktop Publishing, Photography, and Television.

Additional Skills and Membership

Interests
Highly sociable having travelled extensively for both business and pleasure in North and South America, Africa, Asia and throughout Europe.

Involved in the organisation of international events, putting together panel sessions and sourcing speakers. Have also spoken at numerous industry events throughout Europe and the rest of the world.

Skills
  • Experienced working in both Mac and PC environments. Good working knowledge of Microsoft Office, Adobe Photoshop, InDesign, Dreamweaver, AV editing suites (Final Cut Pro) and Windows Sharepoint Services. Sound understanding of web programming software and languages including HTML, CSS and Kentico CMS.
  • Qualified in Photography, Digital Image Manipulation, Film/Video Production and Editing
  • Full European Driving Licence (Category B)

Membership
  • Elected as Board Member of the International Federation for IT and Travel & Tourism (IFITT)
  • Destination marketing expert for the Council of Europe